Your Craft Brewery’s Package Design Could Make or Break Your Business

Craft breweries are popping up all over the country, and with the increase in competition, it’s more important than ever to have effective packaging design. It’s the first thing customers see, and if it’s not appealing or doesn’t convey your story, they might not even try your beer. 

In this article, we’ll discuss what makes a good craft brewery package design and how you can make sure your packaging doesn’t cost you sales.

Use Packaging to Tell Your Story

Everything your products come in should let your customers know what you’re about. Your cans, bottles, and boxes should be engaging, noticeable, and visually appealing. Make sure your packaging tells a story consistent with the brand image you want to portray. 

Package design is an integral part of your marketing and branding strategy, so make sure it reflects the type of business you are. If you’re a fun and laid-back brewery, let your customers know. But if you’re a more serious and traditional brewery, using playful packaging might drive away your target demographic.

Consider Your Target Audience

When designing your packaging, consider your target audience. What type of people are you trying to reach with your product? Your packaging should appeal to your target market. 

Consider packaging elements like:

• Color

• Shape

• Material

• Text

Certain audiences respond differently to specific colors, shapes, and materials. For example, if you’re targeting young adults, you might want to use bright colors and bold text. But if you’re targeting an older demographic, you might want to use more subdued colors and classic fonts.

Above all else, your packaging should also be functional and easy to use.

Provide a Useful Description

With beer, people often make purchasing decisions based on the description on the label. Include a description that accurately reflects your beer’s taste, smell, and appearance. What makes it different than your competitors? What makes it special? 

Your description should be accurate and short, but it should also be appealing. Use language that will make people want to try your beer and provide just enough information for prospective customers to understand what your beer is like. You want to be as specific as possible without being too technical.

Don’t Let Bad Packaging Cost You Sales

Having bad packaging can cost you sales and be detrimental to how prospects perceive your business. If your packaging is unappealing, people might not even try your beer. 

Your packaging should also be engaging and draw new customers in. Conversely, if your packaging is unattractive or doesn’t stand out, you will likely lose sales. 

Conclusion

Make sure your packaging tells a story consistent with the brand image you want to portray. Consider your target audience and what type of people you’re trying to reach with your product. And don’t let lousy packaging cost sales. By following these packaging design tips, you can make sure your craft brewery’s package design is working for you, not against you.

At SLDS, we figure out things like package design, so you don’t have to. As active consumers in the craft brewery industry, we understand what it takes to put your beer in the hands of your target audience. Contact us today for a free consultation.